Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Mediaocean is managed by CEO Bill Wise. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. How Is That a Good Thing? [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). window.mc4wp = window.mc4wp || { With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. No credit card required. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). } April 23, 2013 at 12:44 pm PT. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Europe, Menlo Park, China), Where the person is located (e.g. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Flashtalking has API integrations into direct competitors. The value of the transaction has not been disclosed. Read official press releases and announcements. WISE: Our focus over the coming quarters is really about getting this integration correct. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. A free inside look at company reviews and salaries posted anonymously by employees. Same platform but with new and improved features. Mediaocean is an advertising services and software company, headquartered in New York City. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. forms: { Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. The economy and markets are "under surveillance". The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. He is the proud father of Connor, Kate and Charlotte. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Measurement and attribution are necessary parts of this growth. NARDONE: Its more important than ever. He holds a BS in Accounting & Business from the University at Albany and is a CPA. free lookups / month. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. We have objectivity in terms of not being owned by any media companies. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. WISE: No, theres too much synergy for it to remain independent. Copyright 2023 Beet Media, LLC. Bill Wise - IMDb. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. } Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. He is also chairman of MediaWallah. Win whats next. A These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Diversity of thought and experience makes us stronger. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Diversity of thought and experience makes us stronger. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Thank you for your continued support. He also serves as Managing Director at Click Ventures. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. He comes to Mediaocean from his role as Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. We were unable to estimate an accurate net revenue figure. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. window.mc4wp.listeners.push( Together, we are by far the largest independent media player from an ad tech standpoint. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Bill Wise is CEO/Co-Founder at Mediaocean. The BeetCast is sponsored by Tru Optik, a Transunion company. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Vista made its investment in Mediaocean in 2015. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. It was just meant for these companies to be together. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. [13], Mediaocean is managed by CEO Bill Wise. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. (business & personal). For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Flashtalking is the leader in dynamic creative optimization. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. He holds a B.S. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. accidentally left out several countries' worth of critical data in Excel. He holds a BS in Accounting & Business from the University of Albany and is a CPA. The big tech companies have become so powerful. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Get 5 free searches. NARDONE: We both also embrace the ecosystem broadly. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. See Bill Wise's compensation, career history, education, & memberships. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Bill is on the board of directors of AddThis and the Ad Council. We want to make sure you get the most out of our platform. He comes to Mediaocean from his role as. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. event : evt, } Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. listeners: [], Copyright 2023 Beet Media, LLC. Please subscribe to the #BeetCast on your favorite podcast service. But the new privacy environment makes sharing audience data understandably limited. Big Data's Usability Problem. forms: { [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Today, that deal closed. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Mediaocean handles over $150 billion of advertising spending a year. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. {{ userNotificationState.getAlertCount('bell') }}. All rights reserved. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. There will no longer be a single currency in our marketplace. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Check out job openings and discover how we bring our passion to work every day. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Search over 700 Were going to integrate our products and go to market. We are the global system of record for the advertising industry,. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. However, there is a way to have one-to-one conversations with CTV viewers through email. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. Thats another immediate win for our combined customer base. 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[9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. He is on the board of directors of the Ad Council and the Centre for Social Innovation. We look forward to further enabling your success in the days, months, and years to come. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. JOHN NARDONE: Advertisers need to have a party that they can trust. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. He explains it as a natural cycle in private equity where Vista held ownership for over six years. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. 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